A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform
Thi Thuy An Ngo, Hoang Lan Thanh Nguyen, Hoang Phi Nguyen, Ho Truc Anh Mai, Thi Huyen Tran Mai, Phuoc Long Hoang
Heliyon · 2024
10.1016/j.heliyon.2024.e35743